A Thai food platform started by a street-food seller — so shops make a real profit, riders earn what their work is worth, and food lovers get great food at a fair price
MenuDed.com wasn’t started by an investor chasing profit. It began with the pain of one small street-food seller… me.
I owned a small food stall. Other shops sold little at the counter but a lot through delivery apps, so I decided to try selling online too.
I hadn’t thought much about GP, so I simply priced in about 35% to cover commission, VAT and any hidden fees.
A dish I sold for 69 baht at my stall became 108 baht in the app. I knew that was expensive for customers, and they still had to pay for delivery on top.
My first week online: not a single order.
69 → 108 baht
So I tried pay-per-click ads. I spent over 500 baht on clicks and got only one or two orders.
That day I lost badly.
฿500+ in clicks → 1–2 orders
Then came a “pay only when someone orders” ad. I felt relieved — but on one order worth about 108 baht, 70 baht went to the ad fee.
After GP and the ad fee, before even counting ingredients, I lost money on that order. It was like giving the food away and paying the platform on top. How long are small shops supposed to put up with this?
Sold ฿108 → ฿70 ad feeAnd it isn’t only shops. When I talked to riders, many told me that after deductions the job barely covers fuel and wear on their motorbikes.
That feeling became my commitment to change food delivery in Thailand, with a platform that is fair to everyone: shops that don’t sell at a loss, and riders who are paid what their work is worth.
That’s why MenuDed.com exists — not to grow rich at others’ expense, but to give food sellers across Thailand a way to thrive. A platform built by Thais, for Thais.
We believe delicious food should be easy to reach, and the people who make it deserve a fair return.
— Founder, MenuDed.com
"Build a food platform that is fair to everyone: shops that sell at a profit, riders paid what their work is worth, and great dishes kept alive for generations"
End-to-end services for restaurants of every type and the food-loving community
Thai and international recipes, traditional and modern, from chefs and home cooks
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Connecting restaurants looking to expand with people interested in investing in franchises
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Complete restaurant management tools — from sales and stock to reports
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Connecting chefs, restaurant owners and food lovers to share experience and knowledge
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To be Thailand’s own food platform, where shops of every size sell at a profit, riders earn a fair income, and everyone can enjoy great food at a fair price
Tools built specifically for restaurants in Thailand — useful from day one
Small shops can use the free POS plan on the phone or tablet they already have — no expensive hardware
Get menuded.com/@your-shop plus a printable QR code so customers can scan to view the menu and order
Set separate in-store and LINE MAN / Grab prices in one system — no manual math
Clear kitchen orders, dine-in vs takeaway, with support for multilingual staff
The POS keeps working when the internet drops and syncs automatically when you are back online
Brand owners list franchises for free; investors contact owners directly and can taste the real shop first
We are just getting started — growing together with our first restaurants, investors and riders
Open an online storefront, take orders and run your shop with our POS — free to start
See the POSFind a food franchise that fits your budget and talk to brand owners directly
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